‘Running a family business is so rewarding’ ‘Running a business with family members is like walking through a minefield, blindfold!’
I wonder which one of the above statements you identify with most? If you’re like me, you probably switch between the two.
A family business is a unique proposition. On the one hand you’ve got people you trust implicitly, on the other hand you can find yourself walking a tightrope, between highly qualified employees and family members who see it as their right to automatic promotion and progress within the family firm.
Promote the family member and you risk alienating the non-family member, fail to promote the family member and you face the prospect of a lonely Christmas with an M&S meal for one!
Joking aside, when you’re at the head of a family firm, keeping the peace can be a major distraction, and prevent you from taking the business forward.
The benefits of keeping it in the family.
Some the main drivers for employing family members are, they won’t rob you, they’ll work longer hours, they’ll provide a shoulder to cry on when times are tough, they’ll provide a succession route when you want to retire and they’ll tell you when a non-family staff member is behaving inappropriately.
. When a family business is going well life is good. When everyone is pulling together and can see the common goal, you’ll have a very effective family team working together to make the business a success you can achieve that elusive work/life balance that business owners everywhere are striving for.
But If it starts going wrong it’s not only business that suffers. There’s no escape on the home front if family members are falling out at work. Here a few golden rules for playing Happy Families in the business, so you can enjoy family life too.
Seven rules for running a happy family business
1. Treat family members like employees during office hours.
This may be easier said than done, especially with younger members of the family who don’t really understand the importance of maintaining a professional air at all times.
2. Make sure they have a regular appraisal/performance review.
Obviously family members will be treated differently from other staff members, but it’s very important to treat everyone in the company fairly. It’s natural for non-family members of the team to feel they are being left out in favour of a family member of equal status, so an annual review is a great way of demonstrating that family members of the team are held to account in exactly the same way as other members of the team.
Of course if you find a deficiency in your family members performance during an annual review then you have to take action to correct it, that’s where the balancing act comes in!
3. Try not to talk ‘shop’ at home
Easier said than done, when you’re working together all day it’s very easy to slip into the habit of taking work conversations home. Many family businesses make ‘no business at the dinner table’ a golden rule, but from personal experience I find it very difficult to maintain.
So personally I would try to ensure a happy balance, have some activities that take your mind off work, play tennis, golf or go for swim, try to do something new and unrelated to work that takes your full concentration, I found learning to sail ticked all these boxes, with the added incentive of not getting wet if your concentration lapsed!
4. Explain exactly what you expect of them.
From the outset they have to realise they will be expected to contribute just the same as non-family of the team, it’s no good for either party if the perception is they’ve been handed the job ‘on a plate’, they won’t respect the job or the MD.
So you need to set out very clearly what’s expected of them, you may think this ‘Victorian mill owner’ approach is a bit draconian, but if you get it wrong at the start you’ll have a terrible job trying to put it right later
Tell them how much they will be paid, how many hours they will have to work, the rules on using a mobile phone in the work place, taking extended lunch breaks, talking on the company phone to their friends. These things may seem basic, and if it was anyone other than a family member you wouldn’t think twice, so why should it be any different for your niece, nephew, cousin or Auntie?
5. Explain exactly what they should expect from you
Just as the previous point details how the family employee can sometimes expect an easy ride, this point makes clear that you can’t expect them to go ‘above and beyond’.
At no point is this a one way street, from either party’s point of view. You need to lay out in clear terms what they will receive in return for the stated hours, any work they do outside of these hours should be rewarded, that might not necessarily be a cash reward, but it should be clear what the reward is and why they’re receiving it.
6. Golden child syndrome
Staff will assume the boss’s child will always get preference, some staff will have a problem with this, no matter what you do, they’ll feel that the ‘golden child’ has come in and stolen their thunder.
Equally, some children will enter the family firm ‘to the manor born’, there should be no sense of entitlement. The best family businesses ensure that the next generation starts on the ‘shop floor’, it doesn’t matter if you’re a manufacturing business, a telesales organisation, or an international multi-platform operation there will people who have worked for the business for many years, the accumulated knowledge these people hold is pure gold dust, the upcoming future MD, may have a degree a masters and an MBA, but they don’t have 35 years’ experience of actually making the product, selling the service or greeting the public, common sense is a precious commodity.
7. NEVER wash your dirty linen in public.
All family relationships get strained at times, the added pressure of running a business which keeps a roof over the heads of family members sometimes strains those relationships to breaking point.
Larger family businesses will have a board room or some other space where disputes can be aired and resolutions put in place, smaller businesses need to go offsite and take the problems with them.
The fastest way for a business to lose credibility is for the senior management team to ‘fall out’ in public, not only that but it’s a great source of gossip, rumours can start and before you know it all kinds of stories are doing the rounds, your competitors will lap it up and regurgitate it to your clients, and staff members, both family and non-family will start to worry if their job is safe.
Make it a rule to keep family matters at home.
Following these rules will make help you keep family and business life running as smoothly as possible.
For more information, go to www.nickhodson.co.uk
Jan Zac 10th January 2018 at 11:45 am
I saw your tweets and thought I will check your website. Have to say it looks very good!
I’m also interested in this topic and have recently started my journey as young entrepreneur.
I’m also looking for the ways on how to promote my website. I have tried AdSense and Facebok Ads, however it is getting very expensive. Was thinking about starting using analytics. Do you recommend it?
Can you recommend something what works best for you?
I also want to improve SEO of my website. Would appreciate, if you can have a quick look at my website and give me an advice what I should improve: http://janzac.com/
(Recently I have added a new page about FutureNet and the way how users can make money on this social networking portal.)
I have subscribed to your newsletter. 🙂
Hope to hear from you soon.
Maybe I will add link to your website on my website and you will add link to my website on your website? It will improve SEO of our websites, right? What do you think?
Nick 10th January 2018 at 1:17 pm
I think SEO is a bit of a black art!! However I think it’s very important so maybe search out a good local set agency and see if they can offer some help, maybe some training on how to do some effective SEO yourself so when you’re writing blogs and articles you’ll get the most exposure.
As for PPC (pay per click) I’m afraid a lot of it is wasted in terms of effort and money. I’d always recommend writing your own content, and pushing it out through your website and social media, you can re-use one article lots of times on different platforms. Be persistent, it may feel like you’re the only one reading your own posts but trust me other people will pick up on your content and re-post it.
I’ll take a look at your website and leave you a comment.
Good luck for 2018, happy to add a link!